It is reported that the value of these whiskies have increased between 12-20%, whist rare whisky was the top performing luxury investment of the past decade, growing by 40% in 2019 alone. Whilst these are exceptional numbers, it must be said that the 40% growth examples were the stand out, super rare bottles and casks, often from specific distilleries such as Macallan. What is guaranteed, though, is that whisky sold in the bottle will always be more expensive the older the it is. An example of this is Macallan 12YO, 18YO, 25YO, 30YO……at each stage of age increment the price increases significantly from £69 > £315 > £1900 > £4000 (prices are on the shelf, including duty and VAT).
We are also seeing more and more brand alliance between distilleries and luxury brand companies. These include Aston Martin/Bowmore, Bentley/Macallan, Glen Grant/Rolls Royce. This will only heighten demand for such whisky brands.